Preventing Deadly Diseases Vaccines - 649 Words

Vaccines have blocked health crises throughout the years. When blocking diseases (that will potentially lead to a health crisis), one immunizes. Inoculating against infection is not only safer, but less complicated, than trying to avoid bitter harm. The harm from these illnesses will be a threat to society. Some disadvantages of these threats, consist of harsh diseases that lead to severe injuries or (in some cases) death. Preventing a health crisis is simpler when using antibiotics, such as vaccines. When vaccinating against harsh diseases, one prevents a health crisis. Preventing deadly illnesses with vaccines is safer than attempting to avoid them. Through avoiding these viruses, there is a greater gain than loss in benefits. Benefits will build on each other by immunizing. These profits can be seen as an example in hospitals and daily homes. A good example of this is in the article â€Å"Straight Talk about Vaccination† (by Daley and Glanz, 2011). â€Å"Unless this message gets spread widely and well, too many doctors and parents are going to find themselves in emergency rooms and isolation wards, watching children suffer with devastating effects of†¦preventable infectious disease[s].† Watching these children suffer is unquestionably wrong. By preventing young children from getting sent to an emergency room, we must vaccinate. Without vaccination one will become infected, as will the group around him. Blocking illness with immunizations is safer thanShow MoreRelatedVaccines And Its Effects On Children1463 Words   |  6 PagesA vast number of diseases have devastated our country for ages. It was not until 1796 when Edward Jenner revolutionized medical technology, with the first record of vaccines. Vaccines have diminished these diseases going from very common to little or none. Setting requirements on vaccines will not assist the reduction or eliminate them, but will also protect our youth from the wide-spread variety of deadly diseases. Multiple individuals do not truly understand what vaccines are and their trueRead MoreThe Importance Of Vaccines And Its Effect On Children915 Words   |  4 PagesThe Importance of Vaccines Having a baby utterly changes the perspective of the parent. They no longer are self- involved, but now have this new life they brought into the world. Nothing else can give a person the same joy that being a parent can bring. A parent would do anything for their child to protect them and give them the best life imaginable. A parent would never wish an illness upon their child and would do everything in their power to prevent their child from getting sick. With havingRead MoreDiscussing the Pros and Cons of Vaccinations673 Words   |  3 Pagesbenefits including the prevention of certain diseases but they also can cause issues and be very riskful in using them to treat or prevent a disease. Some of these issues include the ethic dilemma behind the subject. Introduction: Vaccines are among the most affordable and successful public health tools for preventing disease, disability, and sometimes death. Not only do they protect a vaccinated individual from developing a potentially deadly disease, but they also lead to protecting an entireRead MoreVaccines And Vaccines Are Made A Huge Impact On Humanity1494 Words   |  6 PagesIllnesses and diseases continue to develop and spread constantly throughout the world. These harmful viruses have always had a huge impact on humanity. Viruses caused many deaths and outbreaks in the past and present because viruses can be passed on easily. Luckily today there is a way to prevent the spread of these viruses, which is vaccines. Vaccines are used to provide immunity against diseases. Once vaccines were introduced there were a lot of speculations and assumptions. There are many peopleRead MoreVaccines Are Not Safe And Donate Children Vaccinated927 Words   |  4 PagesPreventing disease is much easier than treating a disease once it occurs. Vaccines can prevent most childhood diseases such as measles, diphtheria, polio, and small pox. There has been much discussion in the news recently over whether or not to vaccinate children. One argument is that vaccines are not safe and contribute to autism. The vast majority of people continue to believe childhood vaccines are safe and choose to have their children vaccinated. If deadly diseases are going to continue to beRead MoreMaking Vaccines Mandatory : Required Vaccinations For Children1048 Words   |  5 PagesMaking Vaccines Mandatory: Required Vaccinations for Children Polio, mumps, and diphtheria are a few of the diseases that have killed numerous amounts of people in the past. Yet, in today’s time, they are diseases people rarely hear about others dying from unless they are discussing the past. The reason for this is modern day vaccinations. Vaccinations are shots that help prevent against certain diseases. Vaccinations not only prevent diseases, but can also cause them to become nearly extinct inRead MoreWhy Vaccination Is Necessary For Our Public Health And Public Safety ( Plotkin 1-15 )1323 Words   |  6 PagesThroughout time diseases has caused millions of death. Because of technology today we are able to conduct research, study diseases and find cures. Research has opened a window in discovering vaccines, to possibility cure or remove a disease. However, there are many concerns when it comes to vaccinations; are they okay for the body and/or will vaccines cause our bodies harm? Or are vaccines okay to get, and do they work? State l aws are pushing to make vaccines a requirement. Because of these lawsRead MoreImportance Of Vaccination994 Words   |  4 PagesThe Importance and Effectiveness of Vaccinations Each year, about 2.1 million people die from vaccine-preventable diseases. Many children may not receive their necessary first year vaccinations because of lack of availability, religious beliefs, and safety concerns (Healy, Rench, and Baker 540). Although all 50 States in the United States require children to be vaccinated to certain diseases before entering school, the states also have exemptions for these vaccinations (Lu 870). The conflicting partyRead MorePublic Schools Should Not Be Banned914 Words   |  4 Pagesexperience these side effects. Vaccines help prevent deadly diseases by preparing the body to fight off the illnesses when and if they occur. Children should be required to be up to date on all vaccinations to attend public schools, although many parents and religious groups do not agree(Song, 2014). Allowing children to attend public school unvaccinated should not be condoned, the parents are putting their child as well as other children at risk of contracting a dise ase. History and Current StatusRead MoreHpv And The Hpv Vaccine Essay1427 Words   |  6 Pages HPV in America HPV is a virus that has been coursing through America since 1956 and was found to attribute to cervical cancer in 1984. It is a deadly infection that causes warts to appear on the body depending on the strain; it is transmitted several different ways such as skin-to-skin, sexual transmission and from mother to child via pregnancy. In 2006 the first HPV vaccination against four main strains of the virus was developed. This virus has been killing hundreds of thousands annually, in

The Ethical Dilemma Of Child Abuse - 1419 Words

â€Å"Ethical dilemmas, also known as a moral dilemmas, are situations in which there is a choice to be made between two options, neither of which resolves the situation in an ethically acceptable fashion† (Your Dictionary, 2001). The ethical dilemma I’m choosing is breach of client confidentiality in terms of child abuse. Dilemmas around child abuse arise when the principle of confidentiality is in conflict with other ethical principles. The confidentiality principle may be in conflict when a client (child) is being harmed and neglected. The assumption is that social workers should always protect client confidentiality, unless there is a reason to do otherwise. However, in many cases social workers are likely to disagree if the circumstances rise to the level required for disclosure of confidential information without client consent or if they don’t. Social workers need to remember three specific conditions when dealing with an ethical dilemma and deciding what course of action to take: †¢ â€Å"The first condition occurs in situations when an individual must make a decision about which course of action is best† (The New Social Worker (2014)). In the case of child abuse the social worker must consider all of the factors in the case to determine which course of action is best for the client in a particular situation. The social worker need to know the type of maltreatment alleged, the potential severity of the situation, and requirements under law. †¢ â€Å"The second condition for ethicalShow MoreRelatedThe Core Value Of Social Justice Essay1704 Words   |  7 Pagesdefined in the context of ethical principles as that of social workers challenging social injustices. In working with a client like Vivi, a moral dilemma would arise which would have the potential to affect society as a whole by depriving others of the peace, equality, and treatment deserved by all human beings. Also, as a federally mandated reporter, a workers professional ethics and an individual’s personal set of standards can become compromised, in that, not only is child abuse and domestic violenceRead MoreThe Nursing Ethics Of Advocacy919 Words   |  4 Pagesprovide ethical care (Creasia Friberg, 2011). In everyday practice, nurses must balance the needs of their patients against those of the organization, society and themselves. They strive to deliver the highest level of care for patients, but adjusting for limited organizational and perso nal resources often requires difficult decisions. This paper explores the following scenario suggested by Maville and Huerta: â€Å"You are a nurse providing home care to a mother, and you suspect child abuse after observingRead MoreEthics Case Study Essay911 Words   |  4 Pagesare faced with ethical issues and dilemmas on a regular basis. Nurses must understand his or her values and morals to be able to deal adequately with the ethical issues he or she is faced with. Some ethical issues nurses are exposed to may be more difficult than others and the ethical decision making process is learned over time. The purpose of this paper is to identify the ethical issues in the case study provided in the week one assignment. A discussion of how to use ethical principles to addressRead MoreDuty of Care Unit12866 Words   |  4 Pagesâ€Å"safeguarding procedures† will ensure any concerns regarding the Childs well being will be swiftly dealt with. Assessments and observations can alert you to problems that may need addressing and to be discussed with parents or other professionals. Always listen to children and take their concerns seriously. | 12.2.1 Describe the potential conflicts or dilemmas that may arise between the duty of care and an individual’s rights Conflicts and Dilemmas that may arise between the duty of care and individualsRead MoreCase Study Approaches to Ethical Dilemas Essay1151 Words   |  5 Pagesï » ¿ Case Study Approaches to Ethical Dilemmas LaDonna Landry BSHS 335 January 12, 2015 Nicole Zmuda Case Study Approaches to Ethical Dilemmas The case study I chose is that of six-year-old Tavion Robinson who was taken to Methodist Hospital by his father for a broken arm and abrasions. There were a couple of things in this case that could insinuate that the broken arm and abrasions were not an accident. The father being hesitant to leave Tavion alone with hospital staff was the firstRead MoreThe Canadian Association Of Social Work1277 Words   |  6 Pagesthe way we make ethical decisions. Our job as Social Workers is to be knowledgeable of the professions needs and engage, assess, intervene, and evaluate with individuals, families and organizations in order to help them understand the value and importance of self-worth and self-determination when making decisions. The Canadian Association of Social Work (CASW) provides us with a Code of Ethics, which outlines the mission and values of the profession when dealing with ethical dilemmas. It creates aRead MoreEthical Issues Of A Profession Of Interest1694 Words   |  7 PagesThis report focuses on ethical issues in relation to a profession of interest. The profession of interest chosen for this report is counselling. This was done through sourcing of relevant documents related to the profession. The potential ethical dilemma (case study) that would be discussed looks at the confidentiality that exists between a counsellor and client. Ethical approaches that were recognized when making decisions in the text would be highlighted. Introduction Profession of interest CounsellingRead MoreEffects Of Alcohol Abuse And Alcoholism1446 Words   |  6 Pagesuse and abuse. Since alcohol is legal for any one over the age of twenty-one, many people begin drinking and then develop an addiction to the substance (Goldberg, 2016). Alcoholism effects people of all ages, background, social status, or ethnic group (National Institute on Drug Abuse, 2016). A social worker should understand how to assess and intervene families who are struggling with alcohol addiction in a way that is both ethical and culturally competent (National Institute on Alcohol Abuse and AlcoholismRead MoreElder Abuse Essay685 Words   |  3 PagesElder abuse suffered at the hands of family members is quickly becoming a major societal problem that requires immediate attention. The American Psychological Association estimates that nearly two million older adults suffer some type of abuse, typically at the hands of family (Fleck Schmidt, p. 2). However, this number is most likely a gross underestimate as many elderly victims choose not to come forward and report the crime fearing the impact it will have on the family relationship. MoreRead MoreEthical Framework in Practice1246 Words   |  5 PagesRunning head: APPLYING ETHICAL FRAMEWORK IN PRACTICE Applying Ethical Framework in Practice Jaclyn Hughes Grand Canyon University: NRS-437V August 21, 2011 Applying Ethical Framework in Practice Patient confidentiality is one thing that cannot be breached nor as a patient that you would want to be breached. In this day and age as healthcare professionals it is a very fine line of what breaching confidentiality is. We all want to know that when we are sick and in the hospital, the one thing

Derailed †Creative Writing Free Essays

It had rained the night before, and mist was creeping in, like a soft blanket of cold steam. It was silent. The grim reaper was waiting silently for blood. We will write a custom essay sample on Derailed – Creative Writing or any similar topic only for you Order Now Not even the birds dare tweet. The reaper lifts his hefty but swift scythe. Just as he is about to drop it†¦ â€Å"Don’t you worry love, you’re only dreaming again.† Margaret slides out of bed and plods off to fetch a glass of water for Daniel. She stared through the windowpane, and out of the four walls that she and Daniel call home. It was cold and wet, perfect weather for Ducks though. It had rained the night before, and mist was creeping in, like a soft blanket of cold steam. Maggie (as she likes to be called), twisted the cold steel, and a cold transparent liquid flowed out, making a racket as it hit the bottom of the sink. After filling her glass, she shut off the flow of water, and turned sharply around. Just as she did so, she nearly had the shock of her life. In front of her was a hairy ape, stamping towards her with half-closed eyes!! Maggie then put her arms around this beast, and told him to drink the glass of water and to get a bath. Maggie then turned on the TV and was pleased to see that her favourite quiz show was due on in about 15 minutes. Daniel smiled and turned to face the towering stairs. He started to climb the stairs. He reached the landing and for some unknown reason decided to turn around and stare out of the window. He stopped tipped his head to one side and thought about something for a second, said a brief de-ja-vous and carried on with his quest which was to have a bath. Daniel reached the bathroom and started to run a bath. After a brief shave, his bath was ready to dive in to. He dived in and while washing himself, (and doing other bathroom activities) he thought about the day ahead. First activitie of the day was to pack some clothes as he had train journey to deal with and then he would†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Oh, I am so sorry, how can I write a story without describing the main character, and his family to you first. Daniel is a 36-year-old entrepreneur , who, at the age of twenty-two, decided to start his own business , making computer components. He had a bad turn at the age of twenty-six and nearly went bankrupt due to a downfall in the price of shares in the computer components. Now he is doing fine (nearly a millionaire) and him and his wife are very happy and content. He is 5ft 6in and has a distinctive chubby look about him. Daniel has a warm chubby face and sparkling hazel-brown eyes. Handsome for a 36 year old, the females might say. Mggi4e was Daniels sectary until 10 years ago, when they got engaged. Unfortunately, however, she fell on a slippery supermarket floor and nearly broke her neck. She can walk but excessive movement could severely injure her. Maggie is just over 5ft 4in and quite thin. She used to have a wide stature and used to be slightly overweight. She lost this weight due to a strict diet and living regime. Her blonde curly locks hang over her shoulders and are complemented by her warm blue eyes. Anyway, continuing on with what the day held for him:- After his morning shift, Daniel was to call a workers meeting, to outline his plans and to hand out raises, awards ect. Daniel then had the rest of the day off so that he could sleep to prepare to travel down to London to visit his old mate Joe. He would travel by train, which it cheep an if on time quicker than car. It cost a tidy forty pounds and would take 3 hours (from Durham). Not bad and especially for Dan as he would travel by first class. This meant that could enjoy his journey and have drinks, food etc as well. Monday morning (12th May) A shrill ringing woke Dan a 6am. He was staying for two days and started packing accordingly. He didn’t take much as he only needed clothes and deodorant to take with him. He had a few get-well cards from friends, by these didn’t way much and weren’t at all bulky. He then had his break fast and wash etc. Daniel kissed Margaret good by, opened the front door and his garage. A gentle breeze came out of nowhere and I take away card fluttered past and landed at the front of Daniel’s short drive. He dawdled over and picked it up. He looked at it and saw nothing unusual other than a line saying 21:00 no 1365. Dan though nothing of it, only a bit of scrap paper, and got in his car. As he turned the ignition key and placed his luggage in the passenger seat, he felt a weird buttelfy feeling in his stomach. This was odd. Since dan had not exercised properly, he didn’t have any problems. A thought raced across the vast screen of his mind. It might be a stomach ulcer. His had a history of them, but Daniel had been lucky for the past sixteen years. The thought diminished and he reversed his car and carried on. It was only a twenty-minute journey and it passed away quickly and with no problems. The car pulled up at the car park and slowly screeched to a halt. Daniel slid out, paid his two pay and display charge and jumped back in his car. He then practiced the difficult not so accent art of parking and slowly got out. The station was normal. The hustle and bustle of every day lime. Many of the passengers are businessmen and women probably going to work. Dan glanced at his watch, which said 8:30 am. There was time for a coffee. Just as he turned around to head for the cafà ¯Ã‚ ¿Ã‚ ½, a high-pitched squeal dived out of the speakers and into the maze that was Dan’s ears. The squealing halted and the tannoy sounded. â€Å"Could all passengers for the train number 1365 Durham to London please listen. The train will not be here at 21:00 as scheduled but will be delayed for about 15 minutes. These delays are due uncontrollable circumstances. Thank you†. Daniel sighed, as this was his train. All of a sudden, his spine tingled and he sensed a feeling of de-ja-vous. He had 2100 no 1365 on a piece of paper. He could not remember when or where but he knew he had seen it. Dan turned back towards the cafà ¯Ã‚ ¿Ã‚ ½ and walked towards it. Unusually, he felt he was being watched. He strained his neck to glance over his shoulder when a small hand touched his shoulder. Dan jumped and turned sharply around. â€Å"How are you Dan†. It was Joann; Daniel’s secretary from work. Dan replied with a mumbled, â€Å"I’m alright â€Å". Joanne sensed that something was wrong, but thought it best not to ask what. She walked on and faded into the crowd. Dan turned towards the cafà ¯Ã‚ ¿Ã‚ ½ and strolled along towards it with his small luggage, slung over his shoulder. He finally reached his destination and opened the door. Swinging his bag from his shoulder, he sat down. His arse landed on the soft, warm seat (probably warmed by some clean dude who farted constantly) and Dan started to relax. He had hardly been there for a few seconds when an attractive young waiter approached Daniel. She was about 5ft tall and had long locks of curly hair Dangling from her head and down onto her peninsular-like shoulders. She was thin but obviously liked working out, as I could tell from the clear lines on her long arms. Her hands were small and boney, but were terribly scared. The waiter spoke with a small but kind voice. â€Å"Would you like anything sir†, she squeaked. After a few seconds of deliberation, Daniel replied, â€Å"A black coffee please love†. Rachel (it said on her nametag) then chirped â€Å"Be with you in a minute sir†, and then scarpered off to prepare a coffee for Daniel. Just as she said, she returned in less than two minutes with a black coffee, hot and steaming, in a large mug. Daniel sprinkled two sachets of sugar into his mug, and then sipped. He looked around the area where he sat, and sniffed the polluted air. The cafà ¯Ã‚ ¿Ã‚ ½ was small, with the tables in rows of four. The tables had four chairs each and bottles of sauce and condiment sets sat proudly in the middle on top of a tablecloth. The cloth was opulent and excreted a clean, lemon fresh odour that made you think of spring. The cafà ¯Ã‚ ¿Ã‚ ½ was quite eventful and obviously made a good, if not excellent turnover. Daniel finished his coffee and dawdled up to the till to pay. He paid and on his way out, placed a tip of à ¯Ã‚ ¿Ã‚ ½5 in the hand of the waiter. â€Å"Thanks love. Here, have this as a token of my appreciation for good service.† The waiter thanked Daniel and he continued on. All of a sudden the tannoy sounded, following that same annoying squeal. â€Å"Would all passengers for the no 1365 train please make their way to platform four. We are terribly sorry for the delay. Thank you.† Daniel grabbed his bags, and jogged straight up to platform four. To everyone’s bewilderment four police officers, accompanied by four dogs and an armed swat team were standing by the train, carefully looking at everyone suspiciously. The officers and dogs then started to weave in and between passengers, as though they were sniffing for drugs and other illegal objects. The dog came up to Daniel, sniffed his bags and then barked viciously at Daniel. Two officers immediately sprinted over and searched ferociously through his bags. Sure enough, there were drugs in Daniels bag, but they were legal and prescribed by Dan’s doctor. The police officers apologised, helped Daniel to fill his bag, and the toddled over to their positions. The next obstruction was a portable metal detector. Everyone was strolling through it, speculating at what caused this annoying chaos. Dan strolled through it, just as everyone had, and then boarded the train. He got on the train, and stared down the aisle. He glimpsed the door to the first class lounge, and wandered down towards it. The first class lounge was spacious and well ventilated. The buffet counter was in the next carriage to the first class and smelt of common aromas such as pie and chips. The carriage had a slight stench of chip fat and an eerie glimmer of flickering light shed out of the broken bar light. Stepping back into the first class lounge, he looked at his ticket and observed the seat number 321. Daniel walked down the first class lounge, selected his seat and sat on it. He was tired and immediately fell asleep, never to wake again. The train was derailed and no one knows why. The press speculate about why the train was derailed and why there were armed guards at the station. The police won’t let on either. How to cite Derailed – Creative Writing, Papers

Strategic Animation and Emergent Processes †MyAssignmenthelp.com

Question: Discuss about the Strategic Animation and Emergent Processes. Answer: Introduction Strategic management is the process of immersion of core principles that can be used in successful marketing. Strategic management provides help in formulating success for the most of the market-leading brands. Strategic management process is about learning marketing analytics, pinpointing profitable customers and packaging solutions in unmet needs. In this study, Nike Inc. has been chosen in order to show the strategic management process and marketing. In the first part of the study, Nike's mission statement, vision and values will be stated in order to analyse its issues. In the second part, external environment of the organisation will be discussed with stating competitive advantage of the organisation. In the following section, key issues of the Nikes will be discussed highlighting firms resolution and strategic directives about this. As a business consultant, I am going to explain the strategic analysis of Nike and what should Nike do in order to solve the key issues in strategi c management. Nike Inc. is an American Multinational Company and it is working in designing and developing and manufacturing footwear, accessories and apparels. Nike was established in the year 1964 and the founders of the organisation were Bill Bowerman and Phil Knight. Nike has its headquartered in Washington County. Nike serves in worldwide basis and it mainly sells the footwear, athletics shoes and sports equipment. Revenue of the organisation was US 33 billion dollars. As of now, Nike is the largest supplier of apparel and athletic shoes in the world. Total equity of the organisation is 12.707 billion US dollars and a number of employees are working in the organisation are 62,000 as in 2016. Nike offers mainly sports equipment and also they offer baselayers, cleats, shorts, jersey, footballs and skateboarding (Nike.com, 2017). Nike is operating on the worldwide basis and almost in more than 160 countries. Nike has its outlets in six continents and it has become extremely popular among common people. Strategic Foundations Nike is worlds one of the popular brands and Nikes management uses the objectives and goals in order to meet the target of the organisation. Nike brands core values are mainly authenticity, performance, innovation and sustainability. Nike is fostering towards to provide the culture of invention. Nike's major values are products and it wants to provide experiences and services to today's athletes in solving their issues and for the next generations. Nike wants to do sustainable business, executives and leaders of Nike want to create opportunity and inspire the employees to give their best. Nikes vision is aiming towards Corporate Social Responsibility and its vision is to help the consumers grow in a sustainable economy where people, planet and profit are in a balance. Therefore, the components of Nike's vision are mainly related to helping Nike's management, customers and sustainable economy. Nike follows CSR technique to provide benefits to a planet, common people and earn advantages from these. Nikes official mission statement is about bringing inspiration and innovation to each athlete in the world (Nike.com, 2017). Nike clarifies that within everyone, there is an athlete. The mission statement of Nike represents Nike's strategic goal to reach each sports person in the world to offer, shoes, apparel and sports equipment market. Nike wants to inspire each sportsman to thrive for continuous improvement. Nikes mission statement mainly strives for innovation and emphasises to inspire sportsman. Products improvement and development of Nikes position in the market Nike wants to build strong momentum in fitness market Nike aims to intensify the companys effort in order to develop the products for women Nike wants to explore the Asian market and specifically design products for Asian market Nike aims to directly manage the companys international business to continue and driver increased margin Assessing Nikes tie its short-term actions to long-term goals: Nike's mission and vision statement clarify that Nike wants to grow in the market keeping in mind of CSR and innovation. Nike wants to inspire athletes to improve. The short-term goals of Nike are to develop in the Asian market and to improve the product lines for the women. In long-term goals, Nike aims to become future in footwear and apparel market in the global market. CSR techniques of Nike can provide sustainable innovation to firm and it would be relevant in many more years to come. The strategic direction of Nike is to involve community and community have been unifying force of Nike (Peppard ward, 2016). In addition, Nike's brick and mortar store are in the testing ground in the global market and if it becomes successful, Nike can reach more customers in the global market. This ambitious plan will provide more opportunity to the investor to invest on Nike. Stable government and political environment of any country provide better help for an organisation to survive. However, business environment can differ from one country to another. In case of New Zealand, it has stable government and government provides help in providing assistive rules and regulations to the business. In New Zealand political change happens in every three years and labour laws are strict. Tax affairs are not critical in New Zealand. Nike is a global organisation and it has business in more than 160 countries and New Zealand provides trade freedom to business that comes there to business. The Economic factor is related to the world economies and it decides the brand performance. Economy decides the customers' purchasing power and a brand cannot expect high profitability if the customers are cutting cost (Hill Jones, 2013). In case of Nike, it provides footwear and apparels that come under the costly products in world market. Nike has been observing development since 2011 in the economy and Nike's revenues see gradual growth. In the year 2011, it was 20.9 billion US dollars and in the year 2016, it became 30 billion US dollars. In New Zealand, per capita income of the country is high and purchasing capability of New Zealand is high. An inflation rate of New Zealand is low and it shows that people can purchase luxury products. GDP per capita of New Zealand is 28610 dollars. New Zealand CPI (consumer price index) inflation has reached around 2.7% (Barney, 2014). Nikes business can be stable in New Zealand market as New Zealand currency is not fluctuating. Nike sells the products for athlete and apparel of sportsmen. Socio-cultural factors of people can impact on the purchasing power. In a global context, purchasing behaviour varies in eastern and western part of the world. As stated by Eden Ackerman (2013), the trend of atheleisure is new and people are into this. Nike is competitive brand and it has a global presence. This brand awareness creates an impact on people and in the Olympic season the sale of Nike gets higher. In New Zealand, the population is not very high, however, the people are healthy and life expectancy is high (81 years). In New Zealand, rugby is most popular sports, apart from this, Cricket, Soccer and basketball are also famous. At present, Nike uses women labour and Nike accelerates the employees' quality of life. In recent time, social media brings change in business and in the lifestyle of the people. Nike is a global brand and it has a strong foothold in technology and in social networking platform as well. Moreover, Nike uses high technology in manufacturing the products and Nike also uses external suppliers. In the areas like distribution and outlets, Nike uses technologies. In New Zealand, people know the use of technologies and use of the internet is excessive in New Zealand. Sustainable business is one of the major factors in Nike. They believe in CSR and they take measure to do environment-friendly business. Global warming is a recent issue that creates a lot of fuss over the business and Nike does not do any harm to biodiversity and animals in doing the business (Wheelen Hunger, 2017). The business model of Nike does not do any pollution as they take measure in maintaining habitat. In doing the business in global aspect, Nike has to follow the employment regulations, competitive regulations and product regulations. However, each country has different business rules, Nike has to follow these. In doing global business, patents infringement is another issue what Nike has to check. In the Asian market, government red tapes and local regulations are major hindrance to do business. In New Zealand, health and safety laws are important and New Zealand has curbed the corruption, it can help Nike to do business. Market Environmental Scan SWOT Analysis Nike's biggest strength is that it is extremely competitive organisation having a tagline of Just Do It'. Nike has extremely transparent brand awareness and its global presence makes the brand familiar with customers. Nikes products are the symbol of quality and it is visible in any sports, this strategy provides brand awareness (Burgelman, 2015). Moreover, Nike tries to outsource its production to facilitate its overseas business and Nike does not have any manufacturing outlets of them. This strategy helps the brand to design maximum products and it can save their labour costs. Nike is a huge name in footwear business and its footwear market provides lion share in business profitability. However, in recession time, if footwear industry sinks, Nike will be in trouble. In addition, Nike does not have any physical manufacturing aspect; however, negative publicity in sweatshops can destroy the brand image of the organisation. Nike does its business with the retailers and those retailers can stock other companies' products as well. In this regard, the business may get lacked. Nike can open their exclusive retail stores. In Asian markets, Nike is perceived as a premium brand with costly products, it is only accessible to a niche market. The opportunity for Nike is now emerging market in China and India. Nike tries to open up its market potentiality in the Asian market with new pricing strategy. In addition, apart from footwear, Nike can diversify its business to apparel, clothes and signature perfume as well. This strategy can give better revenues (Tallman Koza, 2016). Nike brand is taken as the value for money offering and Nike does use the wastes from regular production as well. As Nike is a global organisation, it faces the threats from currency fluctuations. In the global market, Nike has been facing the issue of competition from other global footwear companies and local companies as well. In the market, there are various alternative brands available, Nike's price sensitiveness can pose threat to the firm. In addition, Nike has a global supply chain that has to face international trade practices. Nike has to face threat from labour strikes, overseas location issue and geopolitical events. Market Environmental Scan Porters Five Forces This force is low as Nike makes its products in more than 40 countries and it has more than 622 factories. The individual suppliers of Nike do not have the strength to make any difference for Nike and suppliers switching cost cannot impact on Nike's business. Nike has control over its suppliers and they can switch to any other suppliers. However, Nike mainly requires the suppliers of finished goods to send this to outlets. Nike has its own Restricted Substances List in order to follow some guidelines. There are many international brands present in the global market; however, Nike does not change its pricing strategy. Nike provides quality products to the customers and switching costs of customers are low as other branded companies give same pricing (Distelhorst, Hainmueller Locke, 2016). Nike mainly provides emphasis on performance and design of the products. Nike is in footwear and apparel industry and it shares large market share in athletic footwear that gives high-quality products. In order to compete with Nike, the investment will be large. The new company has to start its business as a local brand and Nike itself a global brand. Production of Nike is high and marketing needs high capital investment. Competitive rivalry in the global market is high as Nike has competitors like Adidas, Reebok, Puma and Under Armour. These brands have a large name in the market and they manufacture similar kinds of products like Nike. Rivals in the market do heavy marketing and sponsorship to increase brand awareness. The top players in the market are high and competition is intense (Grant, 2016). In the global industry, many other companies are present that make similar kinds of products like footwear, apparels and sports equipment. Nike's quality products have their own market and other local companies make substituted products, however, they cannot match with Nike. Nike's marketing strategies and sponsorship create brand awareness that provides support to survive in the industry. Key Strategic Issues Nike has been facing the issues of inventory management in last few weeks and Nike lost approximate of 100 million sales. Nike has been facing the challenges of product failure and inventory issue is dangerous for a firm like Nike. Nike is facing the issue because of streamline supply chain and manufacturing process that they decided to use new software technologies. Nike fails to maintain the gap between supply and demand with production costing. Nike mainly takes the finished products through manufacturing facilities that are located across the globe. Nike needs to supply the finished products to the retail stores in worldwide and Nike needs to resolve the logistics chain (Rosenbusch, Rauch Bausch, 2013). Nikes inventory control software cannot do the justice to Nike as Nike presents in more than 160 countries and prediction of the software is not matching with the actual production of Nike. Nike uses the inventory control software named forecasting and implementing new system cre ated the issue to Nike in order to get the provided data. The software is not fixed with bugs and material managers are facing issue to get reorder points. Nike has the large share in the footwear industry; however, it has been struggling with apparel industry as consumers are not willing to pay more in the apparel industry. Nike's merchandise stores are facing the issue as customers are not visiting the stores and franchise of the stores can face bankruptcy. In the year 2016, the report showed that the apparel industry might get higher with 3%, however, the in last three months of 2016, Nike stores clothing and accessories section watched falling down of 5% sales (Nike.com, 2017). Nike introduced the women athlete wears for the women and in recent time, Nike is facing major challenges in this section. Nike has been producing a large number of women athlete wears since the beginning and they were the only major player in this sector. In the recent time, major competitors are Lululemon, Under Armour, Bander and Sweaty Betty. In a previous time, Nike was only organisation that produced women athlete wears for niche customers. However, competitors in the market share the market percentage from Nike. The branding of competitors is more likely to fun and appealing rather competitive to Nike (Marchi, Maria Micelli, 2013). The report said that there are 700 options for women to wear sportswear and Nike is losing this percentage of the market. Nike is refurbishing the style in shoes and apparel products; however, investors are concerned about slowing down of the popularity of Nike's shoes in the market. In US market, basketball shoe sale fell down almost 14% in last year. In footwear category, Nike has been facing the issue that they need to upgrade their products. Nikes resolutions and evaluation of its strategic directives Nike is trying to face the strategic issues and in case of inventory issues, Nike is upgrading the software. In order to run the inventory, Nike needs to handle the issue with understanding the solutions. The management is trying to upgrade the software and merge it with each part of the world. Risk profiling is needed and strategy of Nike is trying to hide the total production. Nike needs to maintain the outlets in which the products are sold. The outlet's owners are most of the time give better preferences to other products, not the Nike. Nike managers are trying to redesign the distribution channels and supply chain is going to maintain with using the latest technology. In case off Nike, China disappoints Nike as China's per capita income is high and it has high demand in sports apparel. However, Nike is not managed to outshine in China. Nike has been trying to solve the sweatshop issues and in Bangladesh, Nike had to stop its production. Nike management continues to post on media about the CSR, sustainable innovation, commitments and audit data that create a better image for the customers (Businessinsider.in, 2017). Nike is trying to engage in sustainable innovation technique and this will be a catalyst in revolutionising the business. Nike is trying to solve the environmental issue by minimizing environmental footprint working in energy, chemistry, waste and water. The manufacturing process of Nike has been going through changes. Nike is transforming the products using new technologies with sustainable labour innovation. Nike is trying to invest in those factories where the employees are highly skilled and give value to the workers. Recommendations on strategic direction In the year to come, the western economy will go more weak and sluggish and in this scenario, Nike needs to enter the new market like Asian market. Asian countries will see emerging growth in case of the economy and disposable income of the people will rise in next decades. Nike needs to penetrate existing market with existing products with better marketing strategies. Nike has several offices worldwide and organisational structure with reporting structure should be redesigned in order to have better communication. Marketing, operation and human resources should work hard in order to maintain the better organisational culture. In expanding the business, leadership skill and style should confirm the required strategies. Nike is a global company and they can penetrate the market to reach new customers through sponsorships and social media strategy. In market development, in a new market, Nike can take the discounts strategy as lower pricing strategy attracts more customers. Nike needs to keep as a market leader and they need to find emerging countries as business filed. In today's world, women are getting empowered and women have been performing great in the field of sports. Women are getting finically empowered also and they are spending more money on health and fitness. Nike should take proactive action in expanding the business in women sportswear and understand the desires of women. Under Armour is one of the biggest threats in this field to Nike, launching new product rages and lower prices can be strategies to snatch the market. Baby boomers (aged more than 60 now) have more purchasing power and they have to spend on fitness and health. In western countries, most of the baby boomers spend a time in the gym and in exercise. Nike needs to target those and launch ranges of products like shoes, apparels to attract those. Managers of Nike and marketing team should research the consumer behaviour of the baby boomers and understand the needs. Then, Nike could launch suitable products to penetrate the market with new target customers with re-positioning strategy. Cut down operating cost Nike is aiming to provide sustainable innovation and inspire the athletes. It would be crucial for Nike to acquire competencies in technological and to develop innovative athlete products. Nike is getting knowledge and its RD department is working in biomechanics, physiology, motion analysis and sports performances. In this regard, Nike's qualities of finished products are extraordinary. However, volatile economic condition and inflationary pressure make the price of the products high. Nike takes to be the products for a niche market only. They can shorten the operation of value chain and inventory works in order to reduce the prices of the products. Conclusions It has been observed that Nike is a big name in the industry and its strategic direction to take sustainable initiatives to have profitability. The mission statement of the organisation signifies that Nike motivates the athletes and inspires them to go for continuous improvement. Moreover, Nikes marketing is depended on CSR and it shows that Nike helps kids and community to grow. Nikes another value is community connections and brings positive social changes. Moreover, sustainable innovation is the new revolutionary concept of Nike and Nike wants to integrate business policies to provide innovative solutions. The strategic direction of the organisation is towards the community engagement and earns profit from the international market. Nike mainly targets to achieve the objectives of the business through premium pricing and long-term financial model with high single digit-single revenue. Nike has powerful competitive advantage and issues that have been faced by Nike can be resolved th rough authentic and distinctive consumers' experience. Reference List Barney, J. B. (2014).Gaining and sustaining competitive advantage. 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